For businesses that sell technical products
Your customers ask what they need.
Your team works it out by hand, every time.
Sentara AI builds the AI sales engineer that works it out instead. It asks the right questions, checks the answer against your real catalogue and your technical rules, and builds the quote or the basket.
In production at flue-pipes.com.
What it does
An AI sales engineer for products people cannot pick on their own.
It is not a chatbot with your website pasted in. It is a system with your rules and your products inside it, and it says no when the answer is no.
The customer says what they have and what they want
In their own words. A stove and a building, a machine and a job, a room and a requirement.
It asks what your best salesperson would ask
Only the questions that change the answer, in the order that makes sense.
It applies your technical rules
Regulations, manufacturer instructions and your own house rules, written down and applied the same way every time.
It checks against your live catalogue
Only products you actually stock, in combinations that actually fit together.
It builds the quote or the basket
Every part and every quantity, ready to buy online or to send as a quote.
It hands off when it should
Unusual cases go to a person, with the whole conversation attached.
Example conversation, flue system for a wood stove
I have a 5 kW multifuel stove going into a single-storey extension. The flue has to go out through the wall.
For a multifuel stove the flue needs to be 150 mm (6 inch), so this will be a twin wall system with an external run. Is the stove already fitted, or still to be installed?
Still to install.
Then we can place the wall exit where the run is simplest. How far is the ceiling above the stove's flue outlet?
Basket, first 4 of 12 parts
- 150 mm twin wall, 1 m lengths
- 90 degree tee with drain cap
- Adjustable wall brackets
- Rain cap and finishing plate
Checked against the live catalogue. Ready to buy.
Who it is for
Built for businesses that sell complex technical products.
If your customers ask "which one do I need?" and the honest answer starts with "it depends", this is for you. Online shops, trade counters, distributors, and manufacturers with dealer networks.
Flue, stoves and heating
HVAC and ventilation
Plumbing and electrical supplies
Building materials and roofing
Industrial parts and machinery
Lab, medical and measurement equipment
Live today in flue and chimney. Built for any catalogue that has rules behind it.
Proof
Live at flue-pipes.com
Sentara AI runs live on flue-pipes.com, where customers configure a complete flue system and buy it in one conversation.
See it live on flue-pipes.comOpens in a new tab. Accept the shop's cookie notice to see the assistant.
Regulations and manufacturer instructions encoded as rules, not left to the model to remember
Every configuration evaluated against real customer cases before and after launch
Runs inside the shop's own checkout, not a separate app
Who you work with
The people who build it are the people you talk to.
Sentara AI is a German company. The people who design your system also write down your rules with you, run the evaluations and answer the phone. You will not be handed to an account manager.
One team designs, builds, evaluates and operates your system. Nothing is subcontracted.
How an engagement runs
A small first step, then a pilot, then production.
No price list, because no two catalogues are the same. Every step has a written scope and a written price before it starts.
Fit call
Free, 30 to 45 minutes
We look at your catalogue and how a quote happens today. If it is not a fit, we say so.
Feasibility and design
Where the rules are complex
A short paid piece of work to map the rules and the data before anyone commits to a build.
Pilot
Typically from around 5,000 EUR
One product family or one use case, live with real customers, evaluated against real cases.
Production
Full catalogue
Integration with your shop or quoting system, all product families, evaluation before launch.
Operations
Monthly
Monitoring, catalogue and rule updates, regular evaluations, and a person who knows your system.
Before the call
Questions people ask before a fit call
Short answers. The long ones are what the call is for.
Yes. It connects to Magento, Shopify, WooCommerce, trade portals and internal quoting tools, and the same system serves phone and counter sales.
It reads your live catalogue, so a product that is out of stock or discontinued is not offered and prices are always current. New product families need their rules added, which is part of the monthly operations work.
It says so and hands the customer to a person, with the whole conversation attached. It is built to refuse to guess: a wrong part is a safety problem or a returns problem, never an acceptable answer.
The rules come from regulations, manufacturer instructions and your own policies, agreed with you before launch and tested against real cases. Responsibilities are set out in the agreement, and the system hands off to a person rather than guess.
In the EU, with Anthropic as the model provider; the full list is on the subprocessors page. Sentara AI is the data processor for your customers' conversations and signs a data processing agreement with you.
A pilot on one product family is typically live within a few weeks of the rules being agreed. A full catalogue depends on how many product families and rules there are, which the feasibility step establishes.
Pilots typically start around 5,000 EUR and cover one product family or one use case, live with real customers, with the rules written down and evaluated against real cases. Full production implementations start around 10,000 EUR and depend on the size of the catalogue. You get a written quote after the fit call.
Monitoring, model and prompt updates, catalogue and rule changes, regular evaluations against real conversations, and a person who knows your system. From around 1,000 EUR a month depending on scope.
No. You need someone who knows the products and the rules, usually your best salesperson or technical buyer, for a few hours during setup. We handle the technical side.
We read every message and reply within two working days. If it looks like a fit we book a 30 to 45 minute call. If it does not, we will say so and, where we can, point you somewhere useful.
Ready to stop working it out by hand?
Tell us what your customers keep asking you. After one call you will know whether it is a fit.
Get in touch